If your calls are being flagged as spam, you’re not alone. It can feel unfair when you’re a real business just trying to reach customers. But here’s the reality: spam labels aren’t random, and there are free tools to help you address them.
With Caller Reputation, Hiya gives every business free visibility into how your calls are treated, and actionable insights to help more of them connect.
Why spam labeling happens
Spam labeling exists to protect people from fraud and unwanted calls. Every day, billions of calls are placed worldwide, and not all of them are welcome. Even legal calls can be flagged if they’re too frequent, poorly timed, or irrelevant.
Think of it like email: sometimes genuine messages end up in your junk folder (or you move them there) — not because they’re scams, but because they don’t feel useful or relevant. Calls work the same way. If people block your number, complain, or hang up quickly, those signals add up and can result in a spam label.
The takeaway: spam labels reflect how recipients are experiencing your calls in real life.
What to do next
Hiya offers free tools to help businesses understand and strengthen their caller reputation:
- Check your caller reputation
Register your numbers in Hiya Connect to see your spam status. You’ll also get a reputation report card that shows how you’re performing on key factors that can impact whether your calls get flagged. - Follow best practices
Use our free Calling Best Practices Guide for proven tips on call timing, frequency, and handling. Respecting consumer preferences reduces negative feedback — one of the biggest drivers of spam labels
Don’t fall for shortcuts
Beware of shortcuts. Some companies promise to fix spam labels, but there’s no quick fix. Labels reflect consumer feedback, and the only lasting solution is better calling practices that build trust — and more business.
Everyone wins when the call can be trusted
When people trust calls, they answer. That means better conversations, stronger customer connections, and more revenue.
If your calls are being flagged, skip the shortcuts. Use Caller Reputation and our free best practices to strengthen your reputation — and help more calls connect.
