--- title: "The Hiya Voice: News and views for better voice performance | Mariano González-Cayuela" description: Voice performance trends, news, and product updates from Hiya. Learn more about improving voice connections and solutions for protections. --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/?hsLang=es) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) ![Mariano González-Cayuela](https://blog.hiya.com/hubfs/230725-Gonzalez-Mariano-0892-BarbieHull.jpg) ## Mariano González-Cayuela ## Mariano González-Cayuela's latest articles ### [A las empresas españolas les cuesta conectar con sus clientes A las empresas españolas les está costando conectar con sus clientes y prospectos. Según una encuesta encargada por Hiya, el 59 % de los ... oct. 6, 2026](https://blog.hiya.com/es/a-las-empresas-españolas-les-cuesta-conectar-con-sus-clientes) ### [La nueva ley del prefijo 400 en España dificultará el contacto con los clientes Apenas faltan semanas para la entrada en vigor de una nueva normativa que sin duda afectará a las empresas que utilizan el canal telefónico ... sept. 24, 2026](https://blog.hiya.com/es/la-nueva-ley-del-prefijo-400-en-españa-dificultará-el-contacto-con-los-clientes) ### [Caller Reputation: la primera vista transparente de la industria sobre el etiquetado de spam Hasta ahora, las empresas sabían que el etiquetado como spam afecta si sus llamadas llegan o no — pero no tenían ni idea de cuál era su ... ene. 14, 2026](https://blog.hiya.com/es/caller-reputation-la-primera-vista-transparente-de-la-industria-sobre-el-etiquetado-de-spam) ### [MasOrange y Hiya devuelven la confianza a las llamadas telefónicas en España Echo de menos cuando sonaba el móvil y sabía que llamaba alguien con quien quería hablar. Hoy, cuando suena, casi nunca contesto. Como la ... nov. 17, 2025](https://blog.hiya.com/es/hiya-y-masorange-lanzan-llamada-visible-en-españa) ### [Por qué las Branded Calls son más importantes que nunca en España considerando las nuevas restricciones a las llamadas salientes España está adoptando una postura firme contra las llamadas no deseadas ago. 19, 2025](https://blog.hiya.com/es/por-qué-las-branded-calls-son-más-importantes-que-nunca-en-españa-considerando-las-nuevas-restricciones-a-las-llamadas-salientes) ### [España registra un fuerte aumento de estafas relacionadas con el empleo En el primer trimestre de 2025, la estafa telefónica más reportada por usuarios de Hiya en España estuvo vinculada al empleo y las ofertas ... jul. 28, 2025](https://blog.hiya.com/es/españa-registra-un-fuerte-aumento-de-estafas-relacionadas-con-el-empleo) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - A las empresas españolas les cuesta conectar con sus clientes Mariano González-Cayuela oct. 6, 2026 - La nueva ley del prefijo 400 en España dificultará el contacto con los ... Mariano González-Cayuela sept. 24, 2026 - El impacto de las Branded Calls Alba Varela abr. 3, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy)