--- title: Consumers & businesses losing millions due to calling challenges description: The prevalence of unwanted calls results in financial losses for consumers, businesses and mobile carriers. See what is causing the harm for these 3 groups. image: https://blog.hiya.com/hubfs/Blog_GCTR-Q1-2025-Trend04_B.webp --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. 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[Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [Consumers & businesses losing millions due to calling ...](https://blog.hiya.com/consumers-businesses-losing-millions-due-to-calling-challenges) [Branded Call](https://blog.hiya.com/tag/branded-call) [Call Labeling](https://blog.hiya.com/tag/call-labeling) [Call Reputation](https://blog.hiya.com/tag/call-reputation) # Consumers & businesses losing millions due to calling challenges [Hiya Team](https://blog.hiya.com/author/hiya-team) Nov. 6, 2025 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/consumers-businesses-losing-millions-due-to-calling-challenges) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/consumers-businesses-losing-millions-due-to-calling-challenges&text=Consumers+%26amp%3B+businesses+losing+millions+due+to+calling+challenges) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/consumers-businesses-losing-millions-due-to-calling-challenges) ## At a glance ![Dark image of a tall skyscraper with many windows](https://blog.hiya.com/hubfs/Blog_GCTR-Q1-2025-Trend04_B.webp) Sometimes, unwanted calls are merely annoying or a waste of time. But too often, they result in significant financial losses for consumers, businesses and mobile carriers. That’s one of the insights from Hiya’s [State of the Call 2025 report](https://www.hiya.com/state-of-the-call), which is based on a survey commissioned by Hiya of more than 12,000 consumers, 1,800 workers who use voice calls on the job, and 600 security and IT executives at businesses that depend on voice calls. ## Financial losses for consumers Phone scams continue to result in significant financial losses for consumers. Over the past year, 15% of consumers reported losing money to a phone scam—a figure that remains virtually unchanged from 2024, despite ongoing investments by carriers and device manufacturers in voice security. Among individuals who lost money, the average amount reported over the past 12 months varied by country: ![Blog_GCTR-Q1-2025-Trend04_C@2x copy](https://blog.hiya.com/hs-fs/hubfs/Blog_GCTR-Q1-2025-Trend04_C@2x%20copy.webp?width=1300&height=774&name=Blog_GCTR-Q1-2025-Trend04_C@2x%20copy.webp) ## Financial losses for businesses For businesses, the financial and operational cost of spam and fraud calls is even steeper. Roughly one-third of workers say their company has lost money because they couldn’t reach customers or prospects by phone. The impact is especially acute in sales—60% of sales professionals report losing a deal due to call-related issues. But the damage goes beyond lost revenue. Business professionals report a wide range of negative consequences from not being able to reliably reach customers by phone, including: ![Chart showing the areas where businesses lost revenue from spam and fraud calls.](https://blog.hiya.com/hs-fs/hubfs/Blog_GCTR-Q1-2025-Trend04_D@2x%20copy.webp?width=568&height=487&name=Blog_GCTR-Q1-2025-Trend04_D@2x%20copy.webp) ## Financial losses for mobile carriers We asked consumers whether spam and fraud calls had ever made them consider switching mobile providers. The results show a clear link between voice security and customer retention: more than one-third of consumers say they have either switched providers or considered doing so due to how their current carrier handles spam and fraud calls. ![A simple pie chart showing 38% of consumers considered switching service providers due to the amount of spam calls](https://blog.hiya.com/hs-fs/hubfs/Blog_GCTR-Q1-2025-Trend04_E@2x%20copy.webp?width=565&height=198&name=Blog_GCTR-Q1-2025-Trend04_E@2x%20copy.webp) Beyond switching behavior, spam and fraud call management has a measurable impact on customer satisfaction. Just over half of consumers said that how well their mobile carrier handles these issues has either positively or negatively affected their satisfaction. ![A simple bar chart showing the % and reasons consumers are happier with their service provider that has tried to better manage spam and fraud calls](https://blog.hiya.com/hs-fs/hubfs/Blog_GCTR-Q1-2025-Trend04_F@2x%20copy.webp?width=1300&height=652&name=Blog_GCTR-Q1-2025-Trend04_F@2x%20copy.webp) ## How to improve outcomes for businesses, consumers and carriers So, what’s the solution? What can be done to quell the fears consumers have of answering the phone; how can businesses connect with their customers; and how can carriers retain the subscribers they worked so hard to get? ![Blog-What-is-branded-caller-ID-and-why-does-it-matter-D](https://blog.hiya.com/hs-fs/hubfs/2025/Blog-What-is-branded-caller-ID-and-why-does-it-matter-D.webp?width=363&height=219&name=Blog-What-is-branded-caller-ID-and-why-does-it-matter-D.webp)Adopting [branded caller ID](https://www.hiya.com/products/connect/branded-call) can help in all three cases. Branded caller ID is a technology that enables businesses to display their business name, logo, and even reason for the call on the recipient’s mobile device. Branded caller ID even provides protection against fraudsters who would spoof a company’s name or phone number to make their scams more believable. When consumers know who is calling them they are more likely to pick up the phone—which boosts answer rates for business and leads to better outcomes. [Learn more about Hiya’s branded caller ID](https://www.hiya.com/products/connect/branded-call) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Hiya Team", "url" : "https://blog.hiya.com/author/hiya-team" }, "dateModified" : "2025-11-06T23:15:30.106Z", "datePublished" : "2025-11-06T23:15:30.000Z", "headline" : "Consumers & businesses losing millions due to calling challenges", "image" : [ "https://blog.hiya.com/hubfs/Blog_GCTR-Q1-2025-Trend04_B.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/consumers-businesses-losing-millions-due-to-calling-challenges", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```