---
title: 4 Benefits of Changing Caller ID | Hiya
description: Boost answer rates by changing your outbound caller ID. Display your business name, logo, and reason for calling with Branded Caller ID to build trust with customers.
---

[The Hiya Voice: News and views for better voice performance](https://blog.hiya.com)

# [4 Benefits of Changing Caller ID | Hiya](https://blog.hiya.com/benefits-change-caller-id)

 Written by [Alia Logan](https://blog.hiya.com/author/alia-logan) | Oct 2, 2026, 1:30:00 PM

*Don’t be an unidentified phone number. Hiya’s Branded Call (right) enables businesses to display their name, logo and reason for the call on the recipient’s mobile phone.*

If you’re a business and you call your customers or prospects, how often do they answer?

Hiya’s latest [State of the Call Report](https://www.hiya.com/state-of-the-call), based on a survey of more than 12,000 consumers in 6 countries, shows that **only 14% of consumers will answer a call from a number they don’t recognize**.

But what about using Caller ID Name (CNAM)? That’s a service that allows users to associate a specific name with their phone number when making outgoing calls. True, but Caller ID Name has many downsides, including:

- It was built for landlines and struggles to stay accurate on modern mobile phones.
- Caller ID Name consists of many different databases, and no specific regulation ensures that all network operators pull from the same database. That means networks may have incorrect or outdated information.
- It only allows up to 15 characters, including spaces.
- It’s hard to know exactly how your call will appear on different networks and different devices.

## Branded caller ID

If you want to let your customers know who is calling, you should consider changing your outbound caller ID to [branded caller ID](https://www.hiya.com/solutions/businesses). Branded caller ID is a newer technology that enables businesses to display their name, logo and even reason for the call on the recipient’s mobile phone.

Here are 4 benefits of switching to branded caller ID:

## 1. Branded Calls Instills trust

When you call a customer or prospective customer from a phone number that is not in their contact list, they have no way of knowing it’s you. By default they might assume it’s either a spam call, a scam call, or maybe a wrong number.

Displaying your company name, logo and reason gives the recipient the information they need to decide whether they should answer: who is calling me and why?

Even if call recipients are not able to pick up the call right away, they will be able to see who called them and can call back when it’s convenient. They’ll also be able to see your name in their call log — without having to play back voicemail to figure out who the call came from.

## 2. Every Call is a Brand Touchpoint

Caller IDs with visual branding are more likely to attract customers and help them remember a brand, as consumers tend to remember visual cues above all else. They will also remember the contents of the phone call, why the interaction was good, and why they should answer the phone again next time.

Branded caller ID also provides the opportunity to spread information about your brand through word of mouth, as customers tend to talk about companies with whom they have had positive interactions.

## 3. Branded Calling Increases Answer Rates

[Most consumers don’t answer unknown numbers](https://www.hiya.com/state-of-the-call). But if they see your business name and logo, they know it’s you and will be much more likely to pick up the call.

Hiya Branded Call has helped companies increase answer rates by 50%, 60%, 70% and more. Check out our [Customer Stories](https://www.hiya.com/case-studies) to see how Branded Call has helped companies reach their business objectives by getting their calls answered.

## 4. Monitor Your Caller Reputation

Hiya’s Branded Call also includes analytics tools that allow you to monitor your [caller reputation](https://www.hiya.com/lp/caller-reputation) over time. The analytics console enables you to:

- Monitor how often your numbers have been blocked or reported as spam.
- View a call performance report card to help you understand your current spam risk — and actions you can take to improve it.
- Directly dispute spam labels and report incorrect call treatment.

 

Don’t let any more revenue slip away due to unanswered calls. See how branded caller ID can increase sales opportunities, improve customer satisfaction, and help you better communicate with clients who would otherwise hesitate to pick up an unknown phone number.

[Learn more about Branded Call](https://www.hiya.com/solutions/businesses)

[See Branded Call pricing plans](https://www.hiya.com/products/connect/pricing)

 

[View full post](https://blog.hiya.com/benefits-change-caller-id)

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