--- title: AI is making voice fraud worse, both in volume and in targeting description: AI is weaponizing the voice channel, with automated AI agents increasing the volume of attacks and deepfake technology making targeting more effective image: https://blog.hiya.com/hubfs/Blog-SOTCTrend2.avif --- [![Hiya logo](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) Solutions Solutions [For Mobile Operators Protect your network](https://www.hiya.com/solutions/operators) [For Businesses Brand your calls](https://www.hiya.com/solutions/businesses) [For People Get the mobile app](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### Webinar Branded Calling 101 Weekly Webinar Make your company's calls more recognizable. Learn how Hiya can drive value for your business. [Sign up today Arrow Right](https://www.hiya.com/lp/webinar-series-intro-to-hiya-branded-call) Products Connect ###### [Branded Call Display your branded caller ID](https://www.hiya.com/products/connect/branded-call) ###### [Number Registration Display your branded caller ID](https://www.hiya.com/products/connect/number-registration) ###### [View Plans Flexible pricing for teams of all sizes](https://www.hiya.com/products/connect/pricing) Protect ###### [Spam Analytics Stop spam & fraud on your mobile network](https://www.hiya.com/products/protect/spam-analytics) ###### [AI Voice Detection Real-time AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection) Mobile apps ###### [Hiya Spam Blocker Fraud & AI voice protection](https://www.hiya.com/products/apps/hiya-spam-blocker) ###### [Hiya AI Phone Productivity for busy people](https://www.hiya.com/products/apps/hiya-ai-phone) ![](https://blog.hiya.com/hubfs/sotc-report.avif) ###### Report State of the Call 2026 86% of unidentified calls go unanswered. Read the benchmark report for what is happening in voice today, and what you can do to drive business. [Read the report Arrow Right](https://www.hiya.com/state-of-the-call) Why Hiya? Overview [Why Hiya Your voice innovation partner](https://www.hiya.com/why-hiya) [How it works Get started quickly & easily](https://www.hiya.com/how-it-works) [Customer Stories Real companies, real results](https://www.hiya.com/case-studies) [Voice Intelligence Platform Industry’s leading voice platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) [Trust Center Compliance, security, & privacy](https://www.hiya.com/why-hiya/trust-center) Company [About Leadership and history](https://www.hiya.com/company/about) [Careers We're hiring!](https://www.hiya.com/company/careers) [Contact us Get in touch](https://www.hiya.com/contact-us) ![](https://blog.hiya.com/hubfs/bclc-hero-img.webp) ###### Customer Story BCLC increases business KPIs with Hiya With Hiya Branded Call BCLC was able to increase contact rates, campaign efficiency, and revenue. [Read their story Arrow Right](https://www.hiya.com/customer-stories/bclc) Resources Resources [Resource Center](https://www.hiya.com/resources) [Partner Program](https://partners.hiya.com/) [Get Support](https://hiya.com/support) [Developer Docs](https://developer.hiya.com/) [Hiya Blog](https://blog.hiya.com/) [Newsroom](https://www.hiya.com/newsroom) [Events](https://www.hiya.com/events) ###### eBook 10 Tips for customer-friendly phone calls Prevent caller reputation issues and complaints with customer-friendly calling practices. [Read eBook Arrow Right](https://www.hiya.com/resources/ebooks/10-tips-for-customer-friendly-phone-calls) [Get Started Arrow Right](https://www.hiya.com/#audience) [Log in](https://connect.hiya.com/login) [Get started](https://www.hiya.com/#audience) - [Home](https://hiya.com) - [Blog](https://blog.hiya.com) - [AI is making voice fraud worse, both in volume and in ...](https://blog.hiya.com/ai-is-making-voice-fraud-worse-both-in-volume-and-in-targeting) [Branded Call](https://blog.hiya.com/tag/branded-call) [Company News](https://blog.hiya.com/tag/company-news) [Hiya Protect](https://blog.hiya.com/tag/hiya-protect) [Spam & Fraud Protection](https://blog.hiya.com/tag/spam-fraud-protection) # AI is making voice fraud worse, both in volume and in targeting [Stephanie Boulanger](https://blog.hiya.com/author/stephanie-boulanger) Mar. 26, 2026 [![](https://blog.hiya.com/hubfs/icon-fb.svg)](https://www.facebook.com/sharer/sharer.php?u=https://blog.hiya.com/ai-is-making-voice-fraud-worse-both-in-volume-and-in-targeting) [![](https://blog.hiya.com/hubfs/icon-x.svg)](https://twitter.com/intent/tweet?url=https://blog.hiya.com/ai-is-making-voice-fraud-worse-both-in-volume-and-in-targeting&text=AI+is+making+voice+fraud+worse%2C+both+in+volume+and+in+targeting) [![](https://blog.hiya.com/hubfs/icon-linkedin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hiya.com/ai-is-making-voice-fraud-worse-both-in-volume-and-in-targeting) ## At a glance - AI agents are increasing the volume of attacks, and deepfake technology is making targeting more effective. - Hiya’s State of the Call 2026 report reveals that 31% of consumers say they’ve received a deepfake voice call. - 32% of consumers believe scammers are winning, while only 15% say mobile network operators are winning. ![](https://blog.hiya.com/hubfs/Blog-SOTCTrend2.avif) AI is weaponizing the voice channel, with automated AI agents increasing the volume of attacks and deepfake technology making targeting more effective. In a recent survey, nearly one in three respondents (31%) said they had received a deepfake voice call in the past 12 months. That’s where scammers use artificial intelligence to clone the voice of someone the victim recognizes. Another 15% say they don’t know if they’ve experienced a deepfake — underscoring how realistic these calls can be. Those are some of the findings from Hiya’s State of the Call 2026 report, which is based on a survey of more than 12,000 consumers in the US, Canada, UK, Spain, France and Germany. Hiya’s State of the Call 2026 report details 5 key findings. In this blog post we take a look at Key Finding #2: AI is making voice fraud worse. We featured Key Finding #1 in our previous post, and will cover the other findings in future posts. [Download the State of the Call 2026 report >](https://www.hiya.com/state-of-the-call) > “My 90-year-old mother received a scam call with a deepfake voice of her grandson asking for money, claiming he was in jail. My sister was there, and they didn’t fall for it. However, my Mom was so shaken up by the call that she refused to answer the phone unless someone was there with her for many months.” — Survey respondent ### Consumers say scammers, not network operators, are winning Our survey also asked consumers who they thought is most susceptible to deepfakes. Respondents believe that it’s our most vulnerable populations: those 75 years and older and children under the age of 18. Perhaps most concerning of all is that consumers believe it’s the scammers — not mobile network operators — who are winning the deepfake battle. 32% say scammers are winning, while only 15% say MNOs are winning. The rest believe it’s about even or don’t know. ![SOTC2026-Blog Image-KF2-c@2x](https://blog.hiya.com/hs-fs/hubfs/SOTC2026-Blog%20Image-KF2-c@2x.webp?width=1300&height=542&name=SOTC2026-Blog%20Image-KF2-c@2x.webp) In addition to the 5 key findings, the report also makes a number of recommendations, both for mobile network operators who deliver the calls, and for businesses seeking to connect with their customers and prospects.   #### Recommendations for mobile network operators - Add [spam and fraud protection](https://www.hiya.com/products/protect/spam-analytics) at the network level to protect subscribers. - Use [AI-powered spam protection](https://blog.hiya.com/hubfs/Adaptive-AI-Hiya-eBook.pdf?hsLang=en) to fight back against AI-powered scams — including deepfake voice threats. - Promote your spam protection services to your subscribers, as it is a key differentiator. #### Recommendations for businesses - Add [branded caller ID](https://www.hiya.com/products/connect/branded-call)so consumers will know exactly who is calling. - [Register your business numbers](https://www.hiya.com/products/connect/number-registration) with mobile networks that deliver your calls. - Protect against inbound call attacks by adding [AI voice detection](https://www.hiya.com/products/protect/ai-voice-detection). [Download the State of the Call 2026 report >](https://www.hiya.com/state-of-the-call) [![banner-hiya-reg](https://blog.hiya.com/hubfs/banner-hiya-reg.jpg)](https://www.hiya.com/products/connect/number-registration) ### Latest Articles ⚡️ - Hiya awarded 16 G2 Summer 2026 badges for branded caller ID Lena Prickett Jul. 9, 2026 - How Canada is leading the fight to stop bank scams Stephanie Boulanger Jun. 26, 2026 - How to check phone numbers for spam labels Michelle Wallace Jun. 9, 2026 ## Related articles ![](https://blog.hiya.com/hubfs/rogers-toronto-event-blog-hero.webp) ## [How Canada is leading the fight to stop bank scams](https://blog.hiya.com/how-canada-is-leading-the-fight-to-stop-bank-scams?hsLang=en) Stephanie Boulanger Jun. 26, 2026 ![](https://blog.hiya.com/hubfs/Blog_How-to-check-phone-numbers-for-spam-labels_B.webp) ## [How to check phone numbers for spam labels](https://blog.hiya.com/how-to-check-phone-numbers-for-spam-labels?hsLang=en) Michelle Wallace Jun. 9, 2026 ![](https://blog.hiya.com/hubfs/Hiya%20x%20DNA-blog@2x.webp) ## [Hiya and DNA Finland launch network-level call protection](https://blog.hiya.com/hiya-and-dna-finland-launch-network-level-call-protection?hsLang=en) Stephanie Boulanger Jun. 2, 2026 [![](https://blog.hiya.com/hubfs/hiya-new-purple.svg)](https://www.hiya.com/) [![](https://blog.hiya.com/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/hiyainc) [![](https://blog.hiya.com/hubfs/facebook-1.svg)](https://www.facebook.com/hiyainc/) ###### Products - Connect - [Number Registration](https://www.hiya.com/products/connect/number-registration) - [Branded Call](https://www.hiya.com/products/connect/branded-call) - [View Plans](https://www.hiya.com/products/connect/pricing) - Protect - [Spam Analytics](https://www.hiya.com/products/protect/spam-analytics) - [AI Voice Detection](https://www.hiya.com/products/protect/ai-voice-detection) - Apps - [Hiya Spam Blocker](https://www.hiya.com/products/apps/hiya-spam-blocker) - [Hiya AI Phone](https://www.hiya.com/products/apps/hiya-ai-phone) ###### Solutions - Company size - [Enterprise](https://www.hiya.com/solutions/enterprise) - [Call Centers](https://www.hiya.com/solutions/call-center) - [Small and Medium](https://www.hiya.com/solutions/businesses) - Service providers - [Operators](https://www.hiya.com/solutions/operators) - [OEMs and technology](https://www.hiya.com/solutions/technology-partners) ###### Considering Hiya? - [Why Hiya](https://www.hiya.com/why-hiya) - [How it Works](https://www.hiya.com/how-it-works) - [Customer Stories](https://www.hiya.com/case-studies) - [Voice Intelligence Platform](https://www.hiya.com/why-hiya/voice-intelligence-platform) - [Trust Center](https://www.hiya.com/why-hiya/trust-center) - [Modern Slavery](https://www.hiya.com/company/modern-slavery) - [About Hiya](https://www.hiya.com/company/about) - [Careers: We're hiring!](https://www.hiya.com/company/careers) - [Contact us](https://www.hiya.com/contact-us) ###### Resources - [Resource Center](https://www.hiya.com/resources) - [Partner Program](https://partners.hiya.com/) - [Get Support](https://hiya.com/support) - [Developer Docs](https://developer.hiya.com/) - [Hiya Blog](https://hiya.com/blog) - [Events](https://www.hiya.com/events) - [Press Kit](https://www.hiya.com/newsroom#press-kit) ![ANAB](https://blog.hiya.com/hubfs/logo-anab.svg) ![ISO 27001](https://blog.hiya.com/hubfs/logo-iso27017.png) ![AICPA](https://blog.hiya.com/hubfs/logo-aicpa.svg) ![IAF](https://blog.hiya.com/hubfs/logo-iaf.svg) [Privacy Policy](https://www.hiya.com/legal/privacy) [Terms of Service](https://www.hiya.com/legal/terms-of-service) [App Data Privacy Policy](https://www.hiya.com/legal/app-data-protection-and-privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephanie Boulanger", "url" : "https://blog.hiya.com/author/stephanie-boulanger" }, "dateModified" : "2026-03-26T19:06:30.852Z", "datePublished" : "2026-03-26T19:06:30.000Z", "headline" : "AI is making voice fraud worse, both in volume and in targeting", "image" : [ "https://blog.hiya.com/hubfs/Blog-SOTCTrend2.avif" ], "mainEntityOfPage" : { "@id" : "https://blog.hiya.com/ai-is-making-voice-fraud-worse-both-in-volume-and-in-targeting", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hiya.com/hubfs/hiya-logo-3.svg" }, "name" : "Hiya Inc." } } ```